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HotelTonight & Virgin Hotel

'Your Big Year' Youth Empowerment Travel Campaign

Challenge: 

Virgin Hotels and HotelTonight were seeking opportunities to showcase their product in an impactful and experiential program to consumers.

International Connector: 

  • Designed youth empowerment travel program to generate media and content

  • Created interactive engagement opportunities across social media for the consumer audience to track the youth traveling

  • Produced a web video series of the adventures

  • Engaged local partners and destinations

Outcome: 

  • Generated authentic content featuring the brands

  • Engaged new and current audiences

  • Developed new partnerships for Virgin & HT

  • Provided transformative experience for youth travelers